Organic products have grown in popularity in recent years, as people have realized that consuming artificial food products is bad for their health and the environment in the long run. Organic items are manufactured entirely of natural ingredients and are ready to eat, making them healthy for the consumers. India is a country endowed with indigenous capabilities and the potential for organic agriculture expansion. Thus, the brand Prazinos, a food-tech company is understanding the demand of the customers and leaves no stones unturned in maintaining a chemical-free and organic food habit to nurture the growth of the individuals.
Before the green revolution that began in the 1960s, India’s agricultural sector was out and out organic. However, gradually, farming in India embraced conventional farming techniques wherein chemical intervention is made to control pests & weeds and to promote plants. Heavy dependence on synthetic pesticides, herbicides, and fertilizers is the characteristic of modern-day conventional firming. This means crops grown using this method bear residue of all these chemical products which are not suitable for human consumption. On the other hand, organic farming does not uphold the usage of man-made chemicals in farming. Rather it believes in natural principles like biodiversity and composting. At the same time, it does not have a negative impact on the environment and people, unlike conventional firming.
However, organic food items have always been criticized for their high price points. In a third-world country like India, organic fruits and vegetables have earned the status of luxury before the masses. In fact, good food has become inaccessible to the common population. To counter this situation, Adarsh Thampi and Sooraj K Abraham laid the foundation of Prazinos with an aim of making organic food more affordable and budget-friendly for the sake of mass consumption.
Talking about his journey of establishing a food-tech company, the founder Adarsh Thampi says, “Passion and entrepreneurship go hand in hand. The most important aspect behind setting up a firm is to find the vision and mission that you want to introduce to the masses. Nothing comes easy but if you put in the right amount of hard work with a constructive mindset then everything can be accomplished.” He further added “I have always been passionate about the health sector and getting the opportunity to help the masses gives me immense pleasure and satisfaction. The brand Prazinos helps me to put forward the notion that organic farming benefits society because of its highly nutritious and organic ingredients.”
Prazinos is currently established in the state of Karnataka, but it plans to expand its operations across India over the next five years. The brand undertakes extensive market studies to determine client needs and leaves no stone unturned in order to meet it. It is a direct-to-consumer brand operating in a far less expensive ecosystem, which sets them apart from their competitors. Having been awarded the GTF Bangalore Business Award 2018 for Information and Technology, the brand is attempting to make organic shopping cost-effective in India in the post-Covid era.
Committed to high technology cultivation techniques, Prazinos is bringing a new wave of organic and non-harmful ingredients to the market. The brand had designed a core philosophy of sustainable living, based on the common belief that organic foods are a healthier alternative to processed foods. With the dominance in organic food processing, Prazinos strives to produce the highest quality organic products that help people to lead a healthy lifestyle.
