Cosmetics have been associated with beauty for as long as their brands have portrayed. The original influencers, famous performers, and musicians have loaned their faces (hair and body) to countless ad campaigns for beauty brands. To this day, they still do, often at a highly reasonable compensation. But it appears, nowadays, being a beauty-brand representative simply isn’t sufficient for some of the more aesthetically keen and enterprising stars. We are living in the age of digital reality. People pay more heed to things endorsed online than in real life. The more we conquer by luring our target audience on social media via youth, the more it evolves. And with the youth stands the crowd.
Here are five such cosmetic brand lines that have popularly grown inside out on social websites:
- Fenty Beauty
Fenty Beauty is a celebrity beauty brand that ends all other premium beauty brands because it may be the one that really gets the ball rolling. After getting established in September 2017, Rihanna’s makeup brand gave both star-powered and sans-celeb beauty brands reenergized objectives to aim for. Products like broader foundation shades, eyeliners, and compacts have wider collection scopes and will soon buzz the entire makeup industry. And while the world was waiting for new music from RiRi, she decided to extend her natural cartel, and instead, she launched Fenty Skin. This inclusive skincare line commands anyone and everyone to get flawless skin goals, just like its founder.
- JLo Beauty
The star put her nickname on the fragrances that she launched. Nearly 20 years prior to the launch of JLo Beauty, the only thing surprising about the superstars making a debut in the skincare line was how long it endured. And now, Jennifer Lopez has finally worked her magic into the makeup industry and daily cosmetic routine. “We went over a hundred rounds of product development to get everything right,” she said in an interview during the brand launch in December 2020. The brand is immensely followed on social media.
- Keys Soulcare
To refer to Keys Soulcare as a beauty brand is a bit marginal. Although its core products are skincare products, it is a part of the E.L.F. lineage, and there’s just something more profound about what Alicia Keys is offering in her 2020-launched makeup line. The beauty brand became a sensation on social media soon after it released its products on the market.
- Rare Beauty
Founder and owner Selena Gomez has already conquered the music industry and is now all set to do the same with makeup products. The most anticipated launch of 2020, Rare beauty, was a big success as Selena is already a receiver of stardom. The brand created a huge fan base, and its products were appreciated by the people greatly. Selena is already one of the most followed personalities on Instagram and Twitter.
The proud owner Pharell Williams has been crowned on the list of celebrities several times. In addition to being a world-class singer and having desirable genes, he has had a long-lasting lure towards skincare that led to the launch of Humanrace in late 2020. The fans loved the products and appreciated the star for incepting such an elegant brand line.
The seemingly erratic nature of the genre of makeup often outweighs other industries. Celebrity beauty brands, in fact, have shown no sign of slowing down. Thriving and sailing towards the success of beauty brands has re-defined the cosmetic category and is ready to be expanded even more.