“After first gracing the runway and being featured in a ready-to-wear campaign in 2017, the Netflix [Squid Game] star embarks on this new journey with the Maison, perfectly embodying the independent [Louis Vuitton] woman.” Following the collaboration, Louis Vuitton creative director Nicolas Ghesquiere shared his thoughts on Jung’s talent and personality.
“I fell in love with Ho-great Yeon’s talent and fantastic personality right away, and I am excited to begin this new chapter of the journey we began at Louis Vuitton a few years ago.”
The model and actress is well-versed in the company’s products. In 2017, she appeared in Louis Vuitton’s ready-to-wear campaign.
On Wednesday, luxury fashion house Louis Vuitton announced Squid Game star Jung Ho-Yeon as its new global ambassador via Instagram.