Kim Kardashian is the face of Balenciaga’s new campaign, and while it’s an exciting statement for the founder of Skims, the news won’t come as a shock to longtime fashion spectators. 

In view of her relationship with Balenciaga’s creative director, Demna Gvasalia, it seems like the climax of many general moments we’ve seen last year: most particularly at the 2021 Met Gala, which was the likely precursor of a new, all-covered Balenciaga uniform for the business mogul. We persistently saw belatedly at the People’s Choice Awards, when she declared that she was proceeding with her baby bar exam, and during the family photo shoot on Christmas. It is fine to say that Demna’s designs are the star’s go-to these days.

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Shot on spot by Stef Mitchell in her Calabasas home, Kim Kardashian styled three clearcut ready-to-wear looks that feels Bonafide to her distinctive manner of style. She posed in a black catsuit with one of the most popular bags of Brand, in another one she’s a businesswoman in a leopard print coat, knife boots, and a black La Cagole in hand, and in the third one, she fully transformed herself  into a Balenciaga muse in a signature oversize coat with sharp shoulders, finished with deep sunglasses, boots, and the Hourglass handbag.

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Taking into consideration Kardashian’s celebs, the crusade joined Balenciaga’s place as one of the most socially pertinent grandeur trademarks today. Also featured in the ads are French actress Isabelle Huppert and the models Tommy Blue and Marie-Agnès Diene.