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Jung Ho-Yeon, the star of Squid Game, named as Louis Vuitton’s new worldwide ambassador

“After first gracing the runway and being featured in a ready-to-wear campaign in 2017, the Netflix [Squid Game] star embarks on this new journey with the Maison, perfectly embodying the independent [Louis Vuitton] woman.” Following the collaboration, Louis Vuitton creative director Nicolas Ghesquiere shared his thoughts on Jung’s talent and personality.

“I fell in love with Ho-great Yeon’s talent and fantastic personality right away, and I am excited to begin this new chapter of the journey we began at Louis Vuitton a few years ago.”

The model and actress is well-versed in the company’s products. In 2017, she appeared in Louis Vuitton’s ready-to-wear campaign.

 

On Wednesday, luxury fashion house Louis Vuitton announced Squid Game star Jung Ho-Yeon as its new global ambassador via Instagram.

 

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Last modified: August 31, 2022

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